We Build Apps People Actually Want to Use
Most apps get downloaded once and forgotten. We design mobile experiences that people return to because they're genuinely helpful and easy to use. No fluff, no unnecessary features—just thoughtful design that solves real problems.
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How We Actually Work
We've learned that great apps aren't built from templates or trends. They come from understanding your users better than anyone else.
Research First
We spend time understanding who'll use your app and why. Sometimes this means challenging assumptions. One retail client wanted a feature-packed app, but our research showed users needed just three key functions done really well.
Design with Context
Seoul subway users interact with apps differently than people sitting at desks. We design for how people actually hold their phones, what lighting they're in, and how distracted they might be.
Test Everything
What seems intuitive to us might confuse your users. We test designs with real people before development starts. It's awkward watching someone struggle with your interface, but that's how you learn.
From Idea to Launch
Each project is different, but here's what you can typically expect when working with us.
Discovery Session
We meet at your office or ours. You explain what you're trying to build and who needs it. We ask probably too many questions. This usually takes 2-3 hours and helps us understand if we're a good fit for each other.
User Research
We talk to your potential users or existing customers. What frustrates them? What do they wish existed? One logistics company was surprised to learn their drivers cared more about offline functionality than fancy animations.
Interface Design
We start with rough sketches, then move to detailed mockups. You'll see exactly what every screen looks like and how users move through the app. We typically go through 2-3 revision rounds based on your feedback.
Prototype Testing
Before your developers write a single line of code, we create an interactive prototype and test it with real users. This catches problems early when they're cheap to fix, not after you've invested months in development.
Recent Work That Actually Shipped
We're proud of these projects because they solved real problems for real users. And yeah, they all launched on time.
Delivery App Redesign
A food delivery service was losing customers to competitors. Their app wasn't broken, but users found it confusing. We simplified the ordering flow from 8 steps to 4. Customer complaints dropped by 60% in the first month after launch.
Healthcare Booking System
Medical clinics needed patients to book appointments online instead of calling. The challenge was making it work for older users who weren't tech-savvy. Large buttons, clear labels, and a progress indicator made all the difference.
Fitness Tracking Platform
Personal trainers wanted an app to track client progress between sessions. We focused on quick data entry since trainers are busy. They can log a full workout in under 30 seconds now.
Budget Management Tool
Young professionals needed help managing expenses but existing apps were either too simple or overwhelming. We designed a middle ground that gives enough detail without requiring an accounting degree.
Who You'll Work With
Daesung Ahn
Lead UX Designer
I've been designing apps since 2014 when everyone thought native apps would replace websites. They didn't, but I learned a lot about what makes mobile experiences work. My job is figuring out what users need before they know they need it.
Minseok Lund
UI Design Specialist
I focus on the visual details that most people don't consciously notice but definitely feel. Button sizes, color contrast, spacing—these small decisions add up to interfaces that feel effortless. When users say an app just 'works', that's usually the UI doing its job.