Crafting intuitive mobile experiences
We've spent years building apps that people actually use. Not the kind they download once and forget. The kind they open every morning. Here's what we've learned along the way.
Last month, we analyzed 47 mobile apps from Seoul startups. Thirty-nine of them had onboarding flows that lasted over 90 seconds. Users dropped off like flies. The problem? Everyone thinks they need to explain everything upfront.
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Components aren't the hard part. Getting teams to actually use them is. Here's how we approach it.
February 28, 2025
We thought we nailed a fintech app design. Then we watched people use it. Turns out, we were completely wrong about the main navigation.
February 15, 2025Mobile design keeps changing. Not because of trends, but because how people use their phones keeps evolving. These are patterns we're seeing right now in 2025.
We redesigned a food delivery app last quarter. The client wanted bigger buttons everywhere. We tested two versions—one with prominent buttons, another with swipe gestures for common actions.
Users completed orders 23% faster with gestures. But here's the catch: only after they discovered them. The first session was slower. So we added subtle animations that hinted at the swipe behavior.
Progressive disclosure works better than tutorial overlays. Show people what to do when they need to do it, not all at once during onboarding.
The people behind the interfaces you see every day. They've worked on everything from banking apps to social platforms across Seoul and beyond.
Henrik joined us in 2019 after spending five years at a Stockholm design agency. He's obsessed with micro-interactions and has strong opinions about button padding. Designed the interface for three apps that hit number one in their categories on the Korean App Store.
Dimitri moved to Seoul from Saint Petersburg in 2021. Before that, he worked on e-commerce platforms for Eastern European markets. He can spot an inconsistent border radius from across the room and has built four complete design systems from scratch.