Arlo Pemberton
Chief Technology Officer, StreamConnect
"We'd been struggling with our video streaming app for months. The
functionality was solid, but users kept complaining that it felt
clunky and hard to navigate. We knew something was wrong but
couldn't pinpoint exactly what needed fixing."
UnionDataConn came in and spent the first two weeks just observing
how people actually used our app. They didn't jump straight into
redesigning everything. Instead, they identified specific pain
points—like how our search functionality was buried three taps
deep, or how the video player controls disappeared too quickly.
The redesign process took about four months, and they involved our
development team every step of the way. They made sure every design
decision was technically feasible before finalizing it. That
collaboration saved us from the typical back-and-forth where
designs get watered down during implementation. Our app rating went
from 3.2 stars to 4.6 stars within three months of launch, and
we've seen session duration increase by 41%.