We've Been Building Better Mobile Experiences Since 2019
Started in a small Seoul office with just three people who believed that mobile apps deserved better design. Six years later, we're still obsessed with creating interfaces that people actually enjoy using.
How We Actually Got Here
Back in early 2019, I was working on a banking app project that frustrated me more than it should have. The interface was technically functional, but using it felt like solving a puzzle every time. My colleague Jiwon and I spent three months redesigning it in our spare time, just to prove it could be better.
That redesign caught attention. Not from the bank, unfortunately, but from a startup that needed help with their delivery app. Then another project came. Then three more. By autumn 2019, we realized we'd accidentally started a business.
We made plenty of mistakes those first two years. Took on projects we weren't ready for. Underestimated timelines. Learned what "scope creep" meant the hard way. But we figured it out, mostly by listening to what users actually needed instead of what looked impressive in presentations.
Now we work with companies across Seoul and beyond, from three-person startups to established brands with millions of users. Same obsession with usable design. Just better at delivering it on time.
What We Actually Do Differently
Most design agencies talk about user research. We actually do it. Before touching Figma, we spend time understanding who'll use the app and what problems they're trying to solve.
Research That Matters
We interview real users, not just stakeholders. Watch how people actually interact with current solutions. Find the friction points that don't show up in analytics.
Prototypes Before Polish
Quick, rough prototypes let us test ideas early. Better to discover a flow doesn't work in week two than week eight. We iterate fast and throw away bad ideas without attachment.
Design Systems That Scale
Every component we create fits into a larger system. When your app grows, you won't need to redesign everything. Your developers will actually thank you for the consistency.
The People Behind the Pixels
We're a small team. Intentionally. Seven people who each bring something specific to projects. No account managers who don't understand design. No junior designers doing all the work while seniors take credit. Everyone here touches actual project work.
Soyeon Kang
Started in industrial design before switching to digital. Still sketches interfaces on paper first. Has strong opinions about button placement that are usually right.
Minho Baek
Worked at two major tech companies before joining us in 2021. Knows every design pattern ever created and when to break the rules. Coffee addict.
What We Actually Care About
These aren't mission statement platitudes. They're the principles we argue about in meetings.
Users Over Aesthetics
Beautiful designs that confuse people are failures. We've turned down projects where clients wanted something that looked impressive but worked terribly. An interface that feels obvious to use will always beat one that wins design awards but frustrates actual humans.
Honest Timelines
We tell you how long things actually take. Not the optimistic timeline where nothing goes wrong. The realistic one that includes revisions, feedback cycles, and the occasional technical challenge. Better to set expectations right than apologize later.
No Bullshit Design Speak
We explain decisions in plain language. You'll never hear us justify a choice with vague terms like "it creates energy" or "the flow feels more dynamic." Every design decision has a practical reason we can articulate clearly.
Long-Term Thinking
Quick fixes create technical debt. We design systems that work now and scale later. Your app will grow. New features will get added. We build foundations that don't need complete overhauls six months in.
Let's Talk About Your Project
We're taking on new projects for late 2025 and early 2026. If you have a mobile app that needs better UX, or you're starting something new and want to avoid common design mistakes, get in touch.
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